#Marketing project management template for free#
#Marketing project management template software#

Let’s say someone’s interested in a content marketing campaign. This will influence the fine details in terms of tactics, duration, and tools needed to make the project a reality. PMs are there to rein in the chaos by defining the scope of work and budget for a project. There are endless variables involved when it comes to marketing project management. Researching best practices and tactics for marketing campaigns This might include:Įngagement rate (Likes, comments, and social media interactions) PMs can determine these outcomes through their own research alongside discussions with the rest of the marketing team, c-level colleagues, and even clients.įor the sake of accountability and ensuring that the target outcomes actually happen, marketing projects are tied to project metrics and KPIs outlined by the PM. If someone requests a rebrand or outreach campaign, there need to be specific outcomes as a result. Simply put, a PM helps spell out why a campaign is necessary.īecause no marketing push should happen just because. That said, here are some of their priority tasks: Defining project goals, objectives, target outcomes The day-to-day duties of marketing PMs aren’t 100% identical. That’s because PMs are researchers, communicators, and marketing experts rolled into one. The role of marketing project manager is a dynamic one.

What exactly does a marketing project manager do? This might include graphic designers, copywriters, market researchers, and strategists. This includes pay-per-click (PPC), email marketing, SEO, content marketing, product maketing, or brand campaigns.įor example, in a brand campaign, project management could be used to align the efforts split between different marketing roles. Ideally, your project management framework can be applied to any type of marketing activity or campaign.

#Marketing project management template software#

Project management software is a digital workspace used to track tasks and empower teams to efficiently The work is managed within a project management solution. For marketing specifically, this might be part of a business initiative such as a rebrand or content marketing push. Projects are put into the context of big-picture business efforts. This includes task lists, tasks, sub-tasks, and project milestones. Project work is divided into manageable chunks. This might be individual blog or a whole new marketing strategy. A deliverable is basically what the client gets when a project ends. The project is focused on producing specific outputs called project deliverables.

This is based on a predetermined project timeline and budget. That said, here are the basic steps:Įach project progresses through defined phases from planning to delivery. The specific steps and methodologies of project management vary from agency to agency. Think of this framework as the step-by-step blueprint that your marketing projects follow. When done right, a PM framework empowers teams to complete their work on-time and on-budget. This process is defined by a framework that’s put together by a project manager, owner, team lead, or head of marketing. Marketing project management represents the process of planning, overseeing, and delivering marketing-related projects.

#Marketing project management template for free#

Try Teamwork for free What is marketing project management?